P3 Scale - Influencers of Industry - Store Concepts

Acne Studios, London

Acne Studios Paris, France

Both of these spaces located in London and Paris reflects what Acne Studios stand for : sleek, minimal and modern. The brand stays true to its aesthetic, we know this because both store concepts are very similar as they have the same colour palette (hints of blush pink and a sci-fi metallic theme). The store concepts are very modern, spacious and pristine, unlike other stores there are no props because they want to encapsulate the customers to focus on the overall collections then this will obviously lead to them purchasing an item. As we can see in both photographs a camel coat is the main focal point and there are no other garments around, this is because they know customers will then wander around the store looking for other pieces, this makes customers want to look further to find other products the store may have. I think this is a very minimal yet strong marketing strategy hence why their store in London and France use the same concepts.